heatray5d: (foe you!)
Spoken by a marketing professional:

"The research shows that kids love monkeys."
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B-Daman has been out in the U.K. and Canada for about a month, and a little less here in the States.

Now, I know most of you people probably remember trying to collect all 236 M.U.S.C.L.E. Men, but most people don't. Even so, those little, pink dudes were highly coveted at the time.

Few, if any, boys' toys create the frenzy that often surrounds things like Furby or Cabbage Patch Dolls, but B-daman is set up to become that thing in 2006 that makes hundreds of millions of dollars, and is swiftly forgotten by 2008.

Anatomy of a fad.

"Department stores have reported sales surges of more than 20% week on week for the new Japanese play craze to hit Wales. Although B-Daman has been in stores for only a month, it has already become a summer must-have toy."
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